Things To Consider For A Business Explainer Video

Business Explainer Video is a short video created to explain your business idea, services or products to the target audience in a simple and interesting manner. It is seen that a good explainer video with powerful audio-visuals attracts potential customers and in turn, boost sales, increase web traffic, and the company’s online presence. Explainer videos can also be shared across different social media platforms and can be customized as per your business requirements. Explainer videos are budget-friendly too i.e. it is considerably cheaper to make them as compared to a live video.

There’re many explainer video companies in India that offer the animation services for business advertisement and promotion. These companies use different animated explainer video maker to create the best business explainer video for your company and reach the mass audience.

In an interaction with the Prismart team of experts specialized in business explainer videos, they told us that they expect their clients to give them an idea of type of business, style of animation, social media platform, return of investment, and references. Prismart is a top animation studio in Delhi that specializes in CGI 2D-3D animated videos of high quality. It is a leading explainer video company in India that creates high-quality explainer videos with unique concepts, mesmerizing visuals, and eye-catching 2D animation.

In this blog, we will discuss some of the things to keep in mind while making a business explainer video:

1. Type of Business – An Explainer video is meant to explain your business products and services to the audience. Therefore, make sure that your business explainer video gives the viewers some details of your company/organization such as –

• Are you an offline or online business/company?
• Where are you located?
• What type of services you offer?
• What are the products that your company deals in?

2. Style of Animation:  There’re different styles of explainer videos such as Motion Graphics, 2D Animation, Whiteboard Animation, Cut out Animation, Infographics, Kinetic Typography, 3D Prop Animation, and Pre-made Templates. Choose a style that resonates the most with your business idea/product and services.  Add custom designs, characters, and visual elements in the Explainer Video to make it more appealing to the viewers. This will also make the audience identify with it.

3. Select the right Platform – Explainer videos can be shared across different social media platforms such as YouTube, Twitter, Pinterest, and Instagram. Every platform has a different type of audience. Therefore, choose the right social media platform to share your explainer videos. YouTube is a great platform for Education/Entertainment, Instagram users are more engaged in Fashion/Food/Travel, and Twitter for News/Politics/Sports, Pinterest is for latest trends in Food/Travel.

4. ROI (Return of Investment) – The rate of an explainer video might depend on the length, style, turnaround time, and quality of the audio-visuals. As per your business requirement, you may keep the length of an explainer video from 30 seconds to 90 seconds. Check how much does an explainer video would cost you and evaluate the return thereof.

5. References: Do thorough research on the latest stylization trends related to your business and give references to the videos that might appeal the most to the viewers.

Some Interesting Tips on How to write a great Explainer Video Script

• Be Original and creative in your content.
• Keep the Explainer video short and precise.
• Communicate your key message within the first 30 seconds of the Explainer video.
• Use a casual and conversational tone in the Explainer Video.
• Be straightforward & confident in your approach.
• Use short & simple sentences in the explainer video.
• Give a clear call to action.
• Add an element of humor in a business explainer video.